Apple and the NBA team up for new Apple Music `Base:Line` playlist
(iMore iPhone)

Apple is adding another weekly updated playlist to its lineup. What you need to know Apple has announced a new partnership with the NBA. Both companies are working on a new `Base:Line` playlist for Apple Music. The playlist will highlight up-and-coming talent in hip-hop. Apple Music has a new weekly playlist heading its way. Reported by Bloomberg, Apple has apparently struck a deal with the National Basketball Association on a new Apple Music playlist. The playlist, titled `Base:Line`, will be a collaboration between the NBA and Apple and feature up-and-coming artists. It will feature forty new songs every week and mostly be based on the hip-hop genre. Tracks may also find their way onto NBA highlight reels, both company`s social networks, and more. Eddy Cue, Apple`s Senior Vice President of Internet Software and Services and a common attendee of NBA games, was reportedly involved in the deal. Cue told Bloomberg that the company is `excited about the partnership and that the p...